Become a certified de Bono Effective Thinker online

Get trained in the thinking tools and lateral thinking techniques of Dr. Edward de Bono to create better solutions to problems and master your creativity.

"I created this course based on thirty years' experience teaching thinking to thousands of adults and children around the world. The thinking tools are deliberate and can be used systematically. They are easy to use and powerful" - Edward de Bono

3 Modules

The first module covers de Bono's thinking Tools, then module 2 considers various thinking situations before going on to explore creativity and lateral thinking in module 3.

36 Hour Course

On average the course takes 36 hours to complete. If you do a lesson a day it will take you 24 days, or a lesson every week will take you 24 weeks.

219 Thinking Exercises

Dr de Bono's thinking exercises will train your brain in the thinking tools and creativity techniques. Challenging you to make the changes needed for you to achieve better thinking outcomes.

Online eLearning

Study whenever you want, wherever you want. Our course is available 24 hours a day. Giving you the time to really engage and reflect on the learning.

de Bono Certified

Your thinking exercises will be assessed by your tutor and if you make the grade you will awarded the de Bono Effective Thinker certification.

de Bono Tutors

The Effective Thinking Course is administered by two Master Tutors that have been personally trained and certified by Dr. Edward de Bono.


Dr Edward de Bono - The inventor of Lateral Thinking.

Dr de Bono is widely regarded as the world's leading authority on the teaching of thinking as a skill.

The creator of 'Lateral Thinking' and best-selling author of over 80 books. Edward de Bono's training and thinking methods have been used around the world. Dr de Bono has held faculty Professorships at Harvard, Oxford and Cambridge Universities.

" An inspiring man with brilliant ideas, de Bono never ceases to amaze with his clarity of thought." Richard Branson, CEO Virgin Group, UK.

  • Dr. de Bono has lectured in 61 countries.
  • He was a former Rhodes Scholar.
  • A MA.in Psychology and Physiology from Oxford.
  • A D. Phil. from Cambridge University.
  • Nominated for the Nobel Prize for Economics in 2005.
  • EU ambassador for Creativity & Innovation

" By actively carving out different perceptions and patterns of thinking, that is the true joy of doing work like this. Using my mind like a muscle, building and creating new pathways of thought. Thanks."

Jesko von den Steinen, The House of Dancing Water, China.

Although I have always considered myself intelligent, I had never been formally taught how to think. I had mistaken memorization and the ability to understand complex concepts as thinking.
Little did I know what thinking truly involves! This course truly expanded my horizons."

Laurel Boucher, The Laurel Co. www.linkedin.com/in/laurelboucher

I loved the course. The content is simply amazing. I use the tools everyday"

Nicola Fiorivanti, MIT Media Lab

This is the certification that I am most proud of."

Fabien Bourgies, Director at Avery Dennison, Belgium @FabienBourgies


Module 1: Thinking Tools

You are introduced to the thinking tools and techniques which have proven to increase abilities in areas such as creativity, problem solving and critical thinking. As you move through the course you will encounter material and assessments that are designed to cement these concepts into your mind. This first module consists of the following 8 lessons.

1: Are you a thinker? Looks at the students self-image as a thinker and at thinking skills in General. Setting the stage for your journey towards Effective Thinking.

2: PMI - Plus, Minus and Interesting Analysis of Plus, Minus and Interesting points. This is a powerful tool for considering new ideas.

3: AGO - Aims, Goals and Objectives The examination of Aims, Goals and Objectives. An AGO is used to clarify thinking.

4: Consider all Factors This involves a structured process to the Consideration of All Factors. It is often used when considering situations prior to developing ideas.

5: OPV - Other People's Views Almost any thinking activity involves other people, the OPV tries to get the thinker inside the heads of those involved.

6: FIP - First Important Priorities The FIP provides a deliberate instruction to you (or to others) to focus directly on priorities (in general or at a particular moment).

7: APC - Alternatives. Possibilities and Choices The APC lesson involves looking for the Alternatives, Possibilities or Choices (whichever is appropriate) in that situation.

8: C&S - Consequence and Sequel This is a scan of time for your brain. Helping you focus upon the consequences that might arise from a decision, course of action or change of any sort over time periods.

Module 2: Thinking Situations

Building on the tools learned in the previous module the participant explores the different types of thinking situations that exist and how you should proactively react to them. By understanding the type of problems you face you can learn the thinking skills to develop better solutions.

1: Plan and action Thinking is involved not only in arriving at a decision but also in carrying it out. Planning is usually an essential part of getting something done.

2: Decision and evaluation Judging the value of an option. Is this worth doing? Making decisions and making choices.

3: Problem-solving and design Finding solutions to problems, and designing solutions to problems. In a sense any design task is also a problem-solving task.

4: Coping and organising: Coping with confusion and mess. Creating order out of chaos. Organising different elements so that the whole works - a common enough real life situation.

5: Negotiation and conflict Two party situations often have each side trying to get what they want. This lesson will help you turn arguments and conflict into win-win outcomes.

6: Communication and persuasion The transfer of information. The transfer of perceptions. Clarity of communication. Opening up perceptions in persuasion.

7: Exploration and discussion Making a map of the situation. Getting as much information as possible. Discussion with the purpose of exploring a situation.

8: Opportunity and initiative Much of our thinking is reactive: we are forced to think about something. In this Section we look at initiatives: we set out to think about something because we want to.

Module 3: Lateral Thinking and creativity

You will focus on creativity and lateral thinking. Learning to think outside the box is important when you need to problem solve. You should be able to recognise situations that need some extra creativity and brainstorm in an effective focused manner that delivers results. The Creativity and Lateral Thinking module consists of the following 8 lessons.

1: The need for lateral thinking Realising the need to improve the quality of our thinking. Application of thinking to different areas.

2: Basic level creativity The cure for arrogance and the deliberate search for alternatives: concepts and explorations. The mechanics of new routes.

3: Judgement and movement The difference between perception and processing. Patterning systems, and the concept of idiom. humour, logic and lateral thinking.

4: Escape Escape from your train of thought.. learn to take a different road.

5: Stepping stone Learn to look for the way forward a step at a time. Every creative journey starts with a step.

6: Random juxtaposition Unleash the power of your mind with this technique when you need them.

7: The treatment of ideas Constraints, shaping, using and harvesting ideas.

8 : Focus How to define the creative thrust. The creation of idea sensitive areas for the generation of creative thinking.

I've had recently advised a global player of the energy sector, and used several methods learned during this training. The result was just amazing and we are now working to establish a baseline of market opportunities of about $100M. I wish you the best for the future." Yannick Meriguets, CEO of Beagle Consulting." @Fibol

Become a de Bono Effective Thinker

The price of this course is $1,199. This fee covers all aspects of the course including all contact with your personal de Bono Tutor and the signed certificate that will be posted to you by our de Bono certification board. If you have any questions then please just email us TAKE THIS COURSE